Associate Creative Director
Associate Creative Director
To support the launch of the new Explorer, we partnered with Meredith publications and shined a light on female trailblazers who are challenging gender norms and paving the way for a new generation of women. This massive campaign produced close to 100 pieces of content and ran across multiple platforms in digital, social and print. It also included simultaneous cover takeovers of five national women’s magazines - a first for any brand. Additionally, each publication included an Explorer Print Ad with relevant messaging that played off of the Advertorial.
Creative Director: Susan Mersch
Copywriter: Patricia Gray/Carol Joseph
Associate Creative Director/Art Direction: My Lou Vang