We partnered with our trusted friends at Bien to have this come to life for Instagram. We wanted to explore absurdity which was something that we know resonated with Gen Z audience, and Migrate-est Friend was born. We follow “friends” to see how distance can’t separate them, especially when they have Instagram to stay connected.
Animation Partner: Bien
ACD/Design: My Lou Vang ACD/Copy: Brooke Randel
Art Director: Ymke Franssen CW: Zoe Nelson