Associate Creative Director
Associate Creative Director
Client: Meta/Instagram
The core strategy for “Connecting Creativity” was to reach the Gen Z audience globally, by showing how Instagram can connect you with other creatives/users around the world. Knowing the different regions interest, we were able to create Global :60’s, :30’s regional cutdowna and :15’s Regional cutdowns for Google UAC Video ads, as well as delivered banners in multiple languages.
With the large budget we were able to create 8 staged sets in Mexico City, showcasing various regions in one “place”.
-Connecting Creativity ramped up to gain 7% of volume (top 5 concept globally) within 7 weeks being live
- Strong metrics throughout (CTR, CVR, efficient CPA)
- Impressions: Over 2.2 billion in 7 weeks
- CTR: 5% increase in CTR above the average
Production Partner: Backyard Productions | Director: John Poliquin
DEPT ACD/Design: My Lou Vang | DEPT ACD/Copy: Brooke Randel
DEPT AD/CW: Casey Tsen/Zoe Nelson