Associate Creative Director
Associate Creative Director
The goal of this campaign was to celebrate the 2023 World Cup by showing how users are able to use the app to connect to friends/fans from across the globe.
- For the Fans ramped up to gain close to 20% of total conversion volume within the 3rd week of it being live on UAC
- It remained a top 10 performing concept long after the World Cup due to the strong global interest in soccer
- Impressions: Over 296 million in the first week
Client: Meta/Instagram
Production Partner: Bien
ACD/Design: My Lou Vang | ACD/Copy: Brooke Randel
AD/CW: Ben Fong/Alex King/Zoe Nelson