An interest for the India region is breakdancing. 2024 was also the first year Breakdancing was part of the olympics. Remember Raygun?
For this campaign we delivered assets for the India region that targeted Gen Z. We wanted to create a fun way to showcase Breakdancing and show ways the app can help you win any “Battle”.
Production Partner: Maverick
ACD/Design: My Lou Vang ACD/Copy: Brooke Randel
Art Direction: Tiarra La CW: Zoe Nelson